Michael French MBEDirector, London Games Festival.

My guest today is a games industry leader whose career has spanned journalism, publishing, public policy, and cultural advocacy. He began in 2002 as an editorial assistant at trade paper MCV, quickly rising through the ranks to become editor of Develop and later editor-in-chief of both titles. In 2013 he became publisher of the two brands before moving into a new phase of his career as Head of Games London, where he launched the London Games Festival in 2016. Under his leadership, the festival has grown into one of the world’s leading games events, supporting more than a thousand companies, generating tens of millions of pounds in business, and welcoming a hundred thousand attendees in its most recent edition. Alongside this work, he has championed inclusion through initiatives such as Game Changer and helped raise significant funds for charity through GamesAid. In recognition of his services to the industry, he was recently awarded an MBE in the 2026 New Year Honours.